El objetivo de este documento es determinar la viabilidad que tiene la creaci?n de una empresa dedicada a la producci?n de jeans personalizados. Para lo cual se realiz? un estudio de mercado, t?cnico, organizacional, legal, de marketing, financiero, de viabilidad socioecon?mico y ambiental, que permiti? identificar la poblaci?n objetivo, la demanda que tendr?a el producto, los requerimientos no solo a nivel de talento humano sino tambi?n de recursos econ?micos y de infraestructura representados en la inversi?n que requiere para su ejecuci?n, con el desarrollo del trabajo se logr? identificar las estrategias de marketing m?s id?neas para dar a conocer la empresa y determinar el impacto que el proyecto podr?a generar en el ambiente. Finalmente, se realiz? la evaluaci?n financiera que junto a los dem?s elementos dio como resultado la factibilidad para el proyecto.The objective of this document is to determine the feasibility of creating a company dedicated to the production of personalized jeans. For which a market, technical, organizational, legal, marketing, financial, socioeconomic and environmental feasibility study was conducted, which allowed to identify the target population, the demand that the product would have, the requirements not only at the level of human talent but also of economic resources and infrastructure represented in the investment required for its execution, with the development of the work it was possible to identify the most suitable marketing strategies to raise awareness of the company and determine the impact that the project could generate in the environment . Finally, the financial evaluation was carried out which, together with the other elements, resulted in the feasibility of the project.