El prop?sito de esta investigaci?n es establecer los impactos en la competitividad del sector cacaotero al estar certificado con el sello Rainforest Alliance, adicional se examin? el ?mbito internacional donde el sello hace presencia y analizar sus ventajas y obst?culos. Para realizar este documento se tom? como soporte la recopilaci?n documental, ya que la informaci?n se ha obtenido de fuentes secundarias como documentos, libros o investigaciones, donde se identific? la existencia del sello, en un peque?o sector cacaotero en Colombia, por un corto periodo, a pesar de cumplir con los requisitos y ser otorgada la certificaci?n, no obtuvieron uno de los ben?ficos esperados, el de vender su producto a mercados extranjeros, el cual demandaba grandes cantidades de cacao certificado, y obtener premios en el precio del 5% al 15%. Pero la producci?n no cumpli? las cantidades exigidas. Caso contrario del mercado mundial, donde el sello ha mostrado beneficios a los cultivadores certificados, como Costa de Marfil que actualmente es el mayor productor mundial de cacao certificado, seg?n Rainforest Alliance en 2012, las fincas de cacao con el sello en este pa?s, produjeron 40 % m?s cacao por hect?rea que las fincas no certificadas, adicional los ingresos netos amentaron casi cuatro veces.The purpose of this research is to establish the impacts on the competitiveness of the cocoa sector by being certified with the Rainforest Alliance seal, the international scope where the seal is present and analyzing its advantages and obstacles was examined. To carry out this document, the documentary collection was taken as a support, since the information was obtained from secondary sources such as documents, books or research, where the existence of the seal was identified, in a small cocoa sector in Colombia, for a short period, despite complying with the requirements and being granted the certification, they did not obtain one of the expected benefits, that of selling their product to foreign markets, which demanded large quantities of certified cocoa, and obtaining prizes in the price of 5% to 15%. %. But the production did not meet the required amounts. If this is the case in the world market, where the seal has shown benefits to certified growers, such as C?te d'Ivoire, which is currently the world's largest producer of certified cocoa, according to the Rainforest Alliance in 2012, cocoa farms with the seal in this country produced 40 % more cocoa per hectare than non-certified farms, additional net income increased almost four times.