Este proyecto se desarroll? con el objetivo de plantear un modelo de internacionalizaci?n para una pyme Colombiana, de este modo el planteamiento de esta tesis se centra en realizar un an?lisis de la organizaci?n CiberPlay frente a la competencia e identificar el mercado objetivo en un pa?s de la OCDE, para posteriormente identificar la estrategia de internacionalizaci?n que sea m?s factible para la empresa a fin de dar respuesta a la pregunta de investigaci?n ?C?mo internacionalizar la empresa CiberPlay, aprovechando la vinculaci?n de Colombia con la OCDE?. Con base a la investigaci?n realizada a los modelos de internacionalizaci?n planteados por expertos, se identific? que el modelo Joint Venture es el m?s apropiado para plantear la estrategia de CiberPlay. La metodolog?a escogida es estudio de caso con un enfoque cualitativo, por el cual podemos llegar a identificar nuestro mercado objetivo estando dirigido a M?xico.This project was developed with the objective of proposing a model of internationalization for a Colombian SME, so the approach of this thesis focuses on conducting an analysis of the Cyberplay organization against the competition and identify the target market in a country of the OECD, to later identify the internationalization strategy that is most feasible for the company in order to answer the research question How to internationalize the company CiberPlay, taking advantage of the linkage of Colombia with the OECD ?. Based on the research carried out on the internationalization models proposed by experts, it was identified that the Joint Venture model is the most appropriate to propose the Cyberplay strategy. The chosen methodology is a case study with a qualitative approach, by which we can get to identify our target market being directed to Mexico.