El trabajo contiene la aplicación del modelo MMGO en la empresa LARCS Ltda., con lo cual se pretende identificar las áreas críticas de la compañía y establecer una ruta de cambio que logre direccionarla hacia metas basadas en pro de su crecimiento. Contiene la propuesta de transformación para la empresa, donde contempla herramientas básicas para no incurrir en gastos altos para la misma, es decir, se propone establecer un cuadro de mando integral donde se puedan controlar los resultados, un sistema de evaluación al desempeño de los empleados para medir procesos de gestión humana y una caracterización del mercado, donde el gerente pueda tomar decisiones con mayor precisión. Todo este plan estratégico se realiza en pro de combatir el principal problema de LARCS Ltda. que es la baja participación en el mercado por el avance de la competencia, ya que la agrupación no cuenta con un plan de direccionamiento estratégico establecidoThe application of the model in the company MMOGs ARCs LTDA aims to identify the critical areas of the company and establish a path to change that achieves goals based direct it towards its growth. The proposed change to the basic tools company plans not to incur high costs for the company, ie, it is proposed to establish a scorecard where you can control the results, a system for evaluating the performance of the processes used to measure human management and characterization of the market where the company manager can make decisions more accurately. All this strategic plan is made towards combating the problem of ARCs LTDA, its low market share by the advance of the competition and that the group does not have an established strategic management planThe work contains the application of the model in the company MMOGs ARCs Ltda, which is to identify critical areas of the company and providing a path of change to achieve goals based direct it towards its growth. It contains the proposal of transformation for the company, which provides basic tools to avoid incurring high costs for the same, that is, intends to establish a scorecard where you can control the results, a system for evaluating the performance of employees to measure human resource management processes and market characterization, where the manager can make decisions more accurately. All this strategic plan is made towards combating the problem of ARCs Ltd. which is the low market share by the advance of the competition, since the group does not have an established strategic management plan